Fredric Abramson
Gaithersburg, MD (USA)
Role(s):
Founder/Owner/Principal
AlphaGenics
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Startup
Location:
Gaithersburg
Industry:
Sports/Recreation
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
Sports injuries are a major problem everywhere at every level. Every year, one in eight American youth athletes require medical treatment for an injury. Over three-fourths of adult runners suffer a severe injury.
The challenge is how to prevent injury or reduce its severity. Current approaches focus on training, equipment, warm-up and playing rules and strategy. General nutrition guidelines are also used. But the injury rates and severity remain largely unchanged.
Scientific research in genetics, nutrition and behavior provide powerful clues to change this. Our body structures are different. Part of this difference comes from our genetics. Nutrients that help one person are less helpful in another. And finally, how our brains process information directly impacts how we play. For example, the level of vitamin K in children directly impacts the risk of low energy bone fractures. The more vitamin K, the lower the risk.
Companies are tapping into these factors to help athletes. The problem is that they mainly focus on one of these three inputs. And they deliver reports that are static, unchanged, and don’t adjust for what a person is experiencing at a specific time.
Our plan is to integrate scientific knowledge in genetics, nutrition and behavior to provide optimized personalized guidance to lower injury risk and severity. We will deliver this guidance in real-time with a mobile platform. This interactive platform will adapt to each user’s specific situation so that the advice actually relates to what is happening at that moment. Our back-end design will use AI, big-data analytics and deep learning to drive the personalized context-specific adjustments.
We seek early funding to build and deploy this (URL removed) plan is to launch in the U.S., targeting parents of youth athletes, health clubs, millennial athletes, and club sports. We plan to license our technology outside the U.S., and to expand our market to include weight loss, fitness and personal performance.