Vinod Mane
Mumbai, MH (IND)
Role(s):
M/s Kalakriti Furnishings & Linen
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Startup
Location:
Mumbai
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
INVALID
Business Stage:
Creation/Idea
Entity Type:
"S" Corporation
Description:
1. INTRODUCTION:
M/s Kalakriti Furnishings & Linen is a partnership firm partnered by Mr. & Mrs. Vinod Mane intends operate in a Branded Home textiles segment of Indian Domestic Market.
Branded Home Textiles is category which has tremendous potential in Indian Market but a very little has been done by the leaders of the segment to explore the potentials. Hence the total branded effort of all the major brands put together is barely Rs. 250 to 300 crs. in a total of Rs. 7000 crs. market size.
The main reasons is lack of consumer focus by the professionals in strategic positions and the companies promoting this efforts, as Domestic marketing is as such a secondary business line for the companies, hence the less focus.
In a market where the consumer is helpless user of the offeri