Tramel Gilmore
Lithonia, GA (USA)
Role(s):
Founder/Owner/Principal
Yahweh Nissi Clothing Co., Inc
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Startup
Location:
Lithonia
Industry:
Apparel
Year Founded:
2002
Number Employees:
1-10 people
Description:
Yahweh Nissi Clothing Co., Inc. is a start-up manufacturer of high quality, contemporary sportswear fashion lines, targeted at males between the ages of 21 and 50. Within this group, there are no color barriers, and customers have diverse backgrounds. Yahweh Nissi not only develops the clothing lines, but also supports it with advertising and promotion campaigns. Yahweh Nissi will operate through its highly trained, experienced, and qualified staff, along with industry partners to market and produce its lines. The company plans to strengthen its partnership with retailers by developing brand awareness and a reputation of providing A-1 customer service with top quality products. Yahweh Nissi intends to market its lines as alternatives to existing clothing lines, and differentiate itself through marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the Yahweh Nissi lines are classy, uplifting, versatile, innovative, quality, moderately priced clothing. The company’s promotional plan is diverse and includes a range of marketing communications to reach the mass-market segment. In the future, the company plans to develop leathers, formal wear, casual wear, along with all related accessories, (footwear, fragrance, belts, etc.). Other major additions will include home furnishings and a full line of women and children’s apparel with their related accessories, (handbags, watches, sunglasses, etc.).