Tracy Pepe
Brampton, ON (CAN)
Role(s):
Founder/Owner/Principal
Classic Aromatics Ltd
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Startup
Location:
Brampton
Industry:
Marketing/PR
Year Founded:
1994
Number Employees:
1-10 people
Description:
Discover the power of scent marketing. Scented Fabric Banners create a brand presence by combining the visual with the aromatic experience.
Engage in the powerful, evocative, and often overlooked sense of smell. Nose Knows Consulting a division of Classic Aromatics Ltd is proud to offer their new invention “Dry Diffused Scented Banners.” an incredible patented method of scenting fabric banners.
Dry diffused Scented Banners are fabric banners infused with fragrance. The Canadian (patent pending) process, allows fragrance (either custom or develop) to be applied directly to the visual marketing tool of a fabric banner. Once the fragrance is applied to the banner, the "silage" or scent trail can extend from 50 to 1000 square feet. This special application method allows us to maintain the true character of the fragrance, the blend is not compromised.
Nose Knows recently completed a scent marketing study for a large Canadian Retailer. In the findings, we determined a consumer is three times more likely to purchase a product that is promoted with a complementing scent. Canadian consumers are driven by scent and many literally “stop” in their tracks to smell. “We have discovered that scent can add twenty seven seconds to a shopping experience - more time to read the product or experience the brand message.”
Scented banners are so much more; they are Sensory Marketing tools that can change the customer’s experience. These banners have been used to demonstrate how scent can lift sales or increase sensory branding of a product or service. Scent campaigns enhance a display for the scented banners are ideal for end caps, or can be used directly attached to the shelf. Scent Campaigns are designed to last from 7 to 14 days and everything is custom.
Founder/Owner/Principal
Classic Aromatics Ltd
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Service Provider
Location:
Description:
Discover the power of scent marketing. Scented Fabric Banners create a brand presence by combining the visual with the aromatic experience.
Engage in the powerful, evocative, and often overlooked sense of smell. Nose Knows Consulting a division of Classic Aromatics Ltd is proud to offer their new invention “Dry Diffused Scented Banners.” an incredible patented method of scenting fabric banners.
Dry diffused Scented Banners are fabric banners infused with fragrance. The Canadian (patent pending) process, allows fragrance (either custom or develop) to be applied directly to the visual mar
Services Provided:
- Marketing/Advertising