Tracy Bell
Aptos, CA (USA)
Role(s):
Other
Seaqueen, Inc.
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Startup
Location:
Aptos
Industry:
Invention
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"S" Corporation
Description:
Seaqueen, Inc., is the exclusive maker of The Today Tree™ (TTT). The three components of this product are imported from China. The main office is in Soquel, California.
TTT is a quality product that is unique and exclusive, and its target consumers are women with middle to upper-end incomes. TTT’s competitive edge is that the product is not found anywhere in the World in its unique way of putting together an entire kit. TTT is a metal based tree with a unique design to allow the consumer to place ornaments evenly. The ornaments for TTT are 3 dimensional and approximately 1 to 1 ½ inches in size. The unit that will hold all of the decorations is a 10 x 10 x 6 rigid box. There are 10 standard holidays for each kit. Each holiday consists of twelve ornaments therefore there are a total of 120 ornaments per kit. The holidays that are included in each kit are: New Year’s Day, Valentine’s Day, St. Patrick’s Day, Easter, Independence Day, Halloween, Thanksgiving, Christmas, Birthday General and Summer. The kit also includes ten tree toppers. By the design and convenience of the product and the quality of all of the components the firm hopes to attract people to the value a novelty of such function.
For the starting year, the company plans to attract manufacturer reps and retailers to distribute this product by sending out our product to Large Chain Stores, upper end retail chains, catalogs as well as the Television shopping networks. TTT projected sales are approximately $2,259 million by the end of the first year of operation. Also during this year, TTT plans to have the e-commerce website up and running. Our search engine will come up for every major holiday and many occasions. Our first year we estimate a customer base of approximately 20,000.
For the following year, the company plans to expand sales by offering 30 additional holiday ornament kits, as well as special orders with a similar target market, and direct mail to existing customers. TTT projects sales of $3.023 million in year two. In year three, the target growth is 15 percent.