Tim Barron
Benicia, CA (USA)
Role(s):
Founder/Owner/Principal
Kingdom Fashion Management
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Startup
Location:
Benicia
Industry:
Apparel
Year Founded:
2008
Number Employees:
1-10 people
Description:
Company is focused on selling high end,fashion shirts - dress shirts, casuaul shirts, t-shirts and sweaters.
Target market - professional males - 25 to 49 with a college degree and appreciate fashion and style. Goal is to # 1 online destination for men's fashion shirts -
Brand - Shirt Envy and (URL removed) - Dare to be Different.
Have started as a distributor but ultimately would also like to design and manufacturer Shirt Envy brand of shirts for increased profit margin.
Key Short Term Objectives:
Increasing the selection of brands available;
Increasing awareness of the Shirt Envy brand among the target market;
Search Engine Optimization;
Paid Search Engine Advertising - Adwords, MSN etc.