Robert Cassella Jr
Carlstadt, NJ (USA)
Role(s):
NADA_J Productions, LLC.
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Startup
Location:
Carlstadt
Industry:
Entertainment
Year Founded:
2005
Number Employees:
INVALID
Description:
NADA_J Productions was established to create a series of gender specific sports instructional DVDs to be sold under the banner BUY THIS FOR YOUR GIRLFRIEND. Working from the point of view of how sports preoccupation can strain an interpersonal relationship, the intended audience is the woman in love with the ultimate sports fan who has no interest in sports herself. But the buyer is her significant other. My introductory marketing plan is to position it as a gift, a stocking stuffer if you will, for the male fan to give to his lady as an invitation to join him in his passion.