Paul Mendes
Morgan Hill, CA (USA)
Role(s):
Fuel Tonics
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Startup
Location:
Morgan Hill
Industry:
Food Service/Restaurant
Year Founded:
2008
Number Employees:
INVALID
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
Fuel Tonics is an alternative concept developed to compete with major players like Starbucks, Jamba Juice, and Red Bull as they reach their maturity in the market. The Fuel Tonics concept offers a new alternative to the dulling industry of coffee, juice, and canned energy drinks. For hundreds of years, coffee had been the choice of many consumers due to its stimulating attributes. During the shift over the last decade in consumer preferences with regard to health, juices offer hearty alternatives and customizable features. While both coffee and juices were a part of consumers’ daily choice the canned energy drink was introduced. Red Bull currently holds the largest market share for canned energy drinks. Fuel Tonics is set to revolutionize the industry with its customizable energy drinks. T