Moe Yousofi
Dublin, CA (USA)
Role(s):
Other
Sahara Gourmet Foods
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Startup
Location:
Dublin
Industry:
Food Service/Restaurant
Year Founded:
2012
Number Employees:
10-50 people
Business Stage:
Growth (profitable)
Entity Type:
"S" Corporation
Description:
How it all started
We started with a 4000 sqft international grocery store in the city of Dublin, CA. Our goal was to introduce Afghani food to the general public, and we did just that. Within weeks of opening we gained popularity quickly. We were located on a busy street, so many customers would walk in and say, "I pass by your store often and I had to check you guys out!" They were not disappointed. They would walk out with several items that they were excited to try right away and of course they would come back with their friends.
Wholesale
The word was out: Sahara has new exciting food products that are local, fresh and all natural. Some of our regular shoppers work for larger chain grocery stores, and they told us that our products would be a great fit at their location. We have now launched of many our products at local stores with great success. Thanks to our regular customers spreading the word, we continue to grow in both size and popularity. We have found that producing delicious food will always lead to success, regardless of the challenging economy.
Our promise
To only produce the finest authentic Afghani foods.
To only use the same all-natural ingredients that have been used for hundreds of years in our culture.
To never sacrifice quality for profits, and to always remain accountable to this standard.