Leslie Wood
N. Hollywood, CA (USA)
Role(s):
Faux Stone Molding
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Startup
Location:
N. Hollywood
Industry:
Construction
Year Founded:
2008
Number Employees:
INVALID
Description:
Faux Stone Molding will import foam and cement exterior/interior molding manufactured in North America to Ireland, which is created to withstand the difficult climate and replace far more costly stone and cement cast products. Initial product distribution will be targeted at the wholesale level with sales calls to contractors and architects. We anticipate sales in excess of 250 thousand euros annually, by the end of year two. Our exterior molding stands out from that of the competition in appearance, ease of installation and cost. Initial vetting and focus group testing demonstrated our target customers were very interested in our Faux Stone product, as it provides them with a point of differentiation in the finish look from their competition in housing and commercial applications