Lawrence Wisniewski

Attleboro, MA (USA)
Role(s):
Founder/Owner/Principal

Guy Skinny, LLC

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Location: Attleboro
Industry: Sports/Recreation
Year Founded: 2008
Number Employees: 1-10 people
Description: Guy Skinny focus and primary product is "Skinny" and "Super Skinny" jeans for guys. Our target demographic is 8 - 18 year old boys and young men who are tired of buying their "skinny" jeans in the girls section. Guy Skinny was started so males can shop for their "skinny's" in the mens section by waist and inseam as God intended. (Our initial line will also include Corduroy trousers, T's, and fitted flat billed hats.) Guy Skinny was founded in June of 08'. I, Larry "WIZ" Wisniewski am the founder, President and CEO. I spend a minimum of 20 -25 hours a week immersed in this culture and phenomenon of skateboarding and BMX at Skater's Edge in Taunton, MA with my 12 year old son. Other brands make skinny jeans for guys, it's just no one has created a hip brand or waving the flag that they do "skinny" jeans, we ARE that company! Most companies have lost the art of listening to their customers. The boys WANT the girls fit, look, and feel, so that is what we are going to give them. We have duplicated a girls pattern, created a cool brand name / logo, and can be purchased in the boys / men's section. Our team of experienced apparel professionals is one of our core strengths. My GM has 30 years in the industry as a VP with a large name brand. She is a master sourcing and logistics apparel pro. She has many personal connections with manufacturers and retail buyers. My Textile and QC professional has also been in the industry approx. 30 years, as has my pattern maker for grading and marking. We also have 2 sample makers who have 25 and 15 years respectively who put it all together. These professionals have worked together for some of the following companies: The Limited, Express for Men, Abercrombie & Fitch (The same factory where Guy Skinny stretch denim jeans and cords will be manufactured), Orvis, J. Jill, L.L. Bean, Chico's, Victoria's Secret, and many more. You could say that Guy Skinny is in VERY good and capable hands. My competition has taken their eyes off the prize, they create a product, market the heck out of it and hope it will sell. Guy Skinny LISTENS to it's customers, we carry the philosophy; "If you'll wear it, we'll make it." The market in the action sports industry is growing daily, with new and "hip" brands leading the way. Our name alone, Guy Skinny, has been trademarked and registered. No matter what the label is, these stretch denim jeans are called "skinny's". We incorporated the Guy Skinny name for brand recognition. Remember when we called copies, "Xerox?" or all cola's, "Coke?" or MP3 player's "iPod?" Do you see my point? I have a thorough Business Plan with 3 year sales projections, first year budget, money invested / spent to date, key player resume's, product catalog, and other marketing materials. All of your questions can probably be answered in the Business Plan. We currently have samples in hand from the factory for fit approvals. Our order will be placed after Chinese New Years, Feb. 15th. We need capital now for our operating budget, R & D of our new lines for fall 09', product purchase, marketing, (URL removed) order is going to consist of two different styles of stretch denim's; skinny, and super skinny in four colors. This is an exciting time, we know how to make Guy Skinny a household name and hope you will want to be a part of this! Our product catalog is available online at: (URL removed) Hit the "Shop Tab" and download. (It's a PDF, 10 mb's, takes about a minute) Thank you for your consideration. -WIZ ***Full Business Plan with Sales Forecasts, Operating Budget, Key Player Resume's available for any interested Investor to review.