Kristi Alderson
Scottsdale, AZ (USA)
Role(s):
Founder/Owner/Principal
Reve
Find More Startups
Startup
Location:
Scottsdale
Industry:
Technology/Web
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
The concept of Reve is as so: This would be a fashion website featuring clothing and clothing accessories for both women and men, with the target age group being 18-34. On the website, there are two shopping outlets, the marketplace and the "customers-as-sellers" (CAS) section. In the marketplace, small "boutiques" can sell their items, but these items are generally more mass-produceable than those items that would be in the CAS section. Here, smaller-scale brands are able to get their name out if they are not yet an actual store (check out (URL removed) for an idea of what I'm talking about). Additionally, there is a CAS area where customers can act as sellers (just like in etsy) where they are able to sell their one-off items that they may have made.
On the main page of the Marketplace, we could have these smaller brands pay to be featured on this page based on size and visibility of their "advertisement." This would be one way in which we could get revenue for their use of our website as the medium for selling their items. On the main page of the CAS, rather than have featured boutiques, there would simply be item listings and item searches as well as "most popular items" and such. It would have more of an etsy-look rather than how the Marketplace looks. CAS sellers can list their items in this area, and we will charge the sellers a fee of $0.20 per item. For the small businesses and brands in the Marketplace, we take a small percentage of each item they sell, and additionally charge them a monthly fee. These sellers have a lot more freedom than CAS sellers. While there is a basic template, boutique pages, or "shopfronts," are customizable based on the desires of the individual boutiques.
For both the Marketplace and the CAS, sellers "tag" each item with "style tags" that can help users better search for these items. In the case of the Marketplace, sellers can tag their stores so that customers are able to potentially search for stores they may like. This will be discussed further on.
The goal of our website is to be more interactive than these other existing websites, and to do this we would integrate a sort of social media section where customers are able to have their own profiles. The profiles are customizable and so each of the following sections that are on profiles are able to be hidden or shown based on user preferences. On these profiles would be a section for an image of the customer and potentially a brief statement about themselves. Customers are able to "like" particular items throughout the website and all of these "likes" go into their "dream closet/wishlist" section on their profile. Also shown is a history of items this customer has bought, and this is shown in an "existing closet" section. There will also be a section in which users can share a lookbook, and other users are able to look through and favorite the outfits. Top favorited "looks" will be featured on a main page for users to look at. Lastly, there will be a section where an automatically generated list is shown including items the user may potentially like based on the style tags of items that they may have in their "dream closet" or "existing closet." A list of boutiques is also generated based on the same criteria as above, and this will be a "boutiques you may like" section.
Users are also able to favorite particular boutiques, and new items at these boutiques can be found on a feed on the main page of the site after the user logs in.
Another way to reach out to the customers is to send out weekly emails that are personalized for each customers. This would show new items in favorited boutiques and new items that they may like based on style tags. Boutiques can also pay to have an advertisement including their shop link in each of these emails.