Katy Mitchell
Haslemere, SRY (UK)
Role(s):
Other
Conviviality Limited
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Startup
Location:
Haslemere
Industry:
Retail/Clothing
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Conviviality provides brands with the unique opportunity to engage with consumers directly, providing an intimate and engaging retailing opportunity via physical Social Experiences (Social Retailing), and virtually using Social Media. We create brand experiences that are delivered by experts directly to the consumer in their home, work place or venue of choice, creating an environment of customer education, interaction and social engagement.
Our business model changes the traditional direct 'sales push' to a 'customer pull'. By providing immersive customer experiences, whereby the brand and products become the interactive element of the experience, customers can buy without any form of pressure.
The business model will work across a portfolio of brands, and is simple and quick to execute, leveraging each brand's existing profile, marketing and public relations plans. The model is capable of being applied to multiple products, services and territories worldwide.
By turning the traditional direct selling model on its head, the opportunity for valuable customer acquisition at a very low channel cost is significant for each of our partner brands. The economics of a direct sales channel are characterised by scale revenue growth, high gross margins (no retail overheads) and low head office costs.