Heather Story
Roseville, CA (USA)
Role(s):
Founder/Owner/Principal
Massage Envy Spa Monterey
Find More Startups
Startup
Location:
Monterey
Industry:
Other
Year Founded:
2008
Number Employees:
10-50 people
Business Stage:
Mature
Entity Type:
Limited Liability Company
Description:
Massage Envy Spa is a membership-based therapeutic massage and spa franchise, which started in Phoenix, AZ. The franchise business plan has proven successful in Arizona and has since been exported across the Unite States. In the United States there are 1,000 open locations with prospects of international expansion.
Unique in the marketplace, Massage Envy Spa locations make professional therapeutic massage and facials affordable for a broad spectrum of the population. Our services bring relief from stress, sore muscles, and recovery from medical related conditions.
Our client base primarily comes from households ranging in age from 30 to 60 years with household income in excess of $75,000 per year. 67% of Massage Envy members are women between 25-55 years of age. The remaining members are men between 30-60 years of age.
Clinics are established in close proximity to the homes of prospective clients so that clients working outside the home can conveniently come in on the way to or from work. Stay-at-home clients also enjoy the convenience of massage services located in their neighborhoods, near their homes and childcare facilities.
Due to the nature of the business and low entry costs, cash flow performance is excellent, and few, if any, unprofitable months are experienced after opening. The business is considered mature after the second year and will reach peak performance before the end of the third year. Second year sales volume is typically just over $1,000,000.00 per clinic, with net profit before tax of almost $200,000 per clinic. (A more detailed breakdown of profitability of existing clinics in this area may be obtained).