Hazel Thornhill
New York/Toronto, ON (CAN)
Role(s):
Multimedia
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Startup
Location:
New York/Toronto
Industry:
Entertainment
Year Founded:
2005
Number Employees:
INVALID
Description:
The number of genres available on the Internet makes niche targeting more tenable as marketers are able to speak to a specific group and the Internet eliminates geographic boundaries. Today's young people are more marketing savvy and environmentally aware than ever before. Research done by Youthography shows that youth are more eager to support those brands that have a social plan and businesses that manage to link to positive social values. We will tap into our social responsibility by choosing artists who can communicate positive messages.