George Couperthwait
Dunwoody, GA (USA)
Role(s):
The Whisper Project
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Startup
Location:
Dunwoody
Industry:
Sports/Recreation
Year Founded:
2008
Number Employees:
INVALID
Description:
In 2006 surfing and skateboarding comprised an estimated $8.6 billion in sales and close to 80% of the revenue was generated from apparel and accessories. When combining participants in snow, skate, surf, wake and motocross there are more than 40 million active participants in the U.S. today. These sports are most attractive to the 18 – 25 year old who represent the largest group of consumers in the history of the U.S., spending more than $170 billion each year. This industry continues to show consistent growth, with the board sports industry leader in apparel recording annual sales of more than $2 billion and a category focused retailer with sales approaching $1.5 billion.
Historically the action sports industry has consisted of individual, board sports, and motocross brands. Many action