Don Buzzelli
Suwanee, GA (USA)
Role(s):
Founder/Owner/Principal
BBoomerJobs.com
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Startup
Location:
Suwanee
Industry:
Internet
Year Founded:
2009
Number Employees:
1-10 people
Description:
One Line Pitch: BBoomerJobs is a portal based solution focused on transition and reinvention of mid to upper level Baby Boomers uniquely tailored to their needs and interests, giving them the help and support in navigating midlife career changes.
Business Summary: (URL removed) is a web-based recruiting firm that combines next generation technology with white glove executive recruiting, dealing solely with the baby boomer generation. With an audience of 78 million professional men and women born between 1946 and 1964 and now dealing with the challenges and opportunities of a midlife career transition. We generate revenue from multiple sources, placement fees, contractor margins, listing fees( candidate, company, and directory listings), content sales, sponsorships, affiliate marketing, self employment opportunities, and on line advertising. Our mission is to become the global online recruiting and employment services hub for baby boomers and leading companies.
Management: BBoomerJobs is lead by a dynamic,experienced and enthusiastic team of entrepreneurs who passionately believe in this innovative business model. CEO Don Buzzelli is a experienced entrepreneur with a proven track record of running start-up and early stage businesses. He has founded six companies and taken two companies public. CTO Carmen Koop has 15 years building and supporting internet operations, founding Support Central LLC the parent company of (URL removed) which supports 350 on the internets leading web hosting companies.
Customer Problem: Because of the upcoming retirement of the largest age block in America, boomers are fundamentally re-evaluating the way they think about their lives, their careers and the concept of retirement. Professional men and women no longer aspire to-and in many cases today cannot afford-a traditional retirement of leisure and limitless rounds of golf. Instead, many see this stage as a time for personal reinvention, second careers and giving back. As they pursue these objectives, boomers encounter a variety of challenges and needs, job search services, information, advice, networking, financial planning and more.
Product/Services: BBoomerJobs will provide employment services, the four main segments will be staffing, executive search, online recruiting and information services tailored to the needs of midlife professionals in transition. We will also be working with organizations to effectively modify the way they define work---assisting them with programs that could retain their current knowledge base. For providers of advisory services, such as life coaches, career consultants, financial planners and self employment opportunities, we generate targeted, qualified leads in their pursuit of clients in need of their services.
Target Market: We operate in the job market for baby boomers. Our clients are companies that hire these professionals as well as the professionals who are looking for work and assistance. On the services side we are pursuing the financial planners, life and career coaches, support organizations who offer professional services specifically designed to help our online audience realize their life goals.
Customers: Baby Boomers, hiring organizations, financial planners, life coaches, career consultants, financial services firms, and organizations that want to market to this age block.
Sales/Marketing Strategy: Online promotion, search engine optimization, email marketing, members viral marketing, affiliate channels, partners, sponsorships, advertising and conferences.
Business Model: We have diversified revenue streams: placement fees, contractor margins, sponsorships, partnerships, affiliate revenue, membership access, advisor directory, training programs and online advertising.
Competitors: The competitive landscape is highly fragmented, lacking in strong brands and of limited quality. There is little established competition for targeting an audience in midlife reinvention. At the same time, the individual components can be found in one form or another all over the internet and directly with executive search firms but most are not specific to mid or late career processionals, (Baby Boomers).
(URL removed)
7535 Laurel Oak Dr.
Suwanee, Ga. 30024