Djeukem Momo Loic Cabrel
Buea (CMR)
Role(s):
Founder/Owner/Principal
Book Self-Publishing
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Startup
Location:
Buea
Industry:
Entertainment
Year Founded:
1995
Number Employees:
10-50 people
Business Stage:
Creation/Idea
Entity Type:
Sole Proprietorship
Description:
I with my entrepreneurial authorpreneur business is the self-publisher of a collection of Ten Books. The books are a national and international specialty books for all age groups and all reading communities with highly targeted demographics, designed to reach the top 30% of its market. Through a research driven, "benchmark" system of circulation and book ordering, it will achieve, and maintain, one of the largest advertising market share in its industry and will be recognized as one of the major "sources" in its market, due to the fact that it is written for all age groups existing.
The books will be self-published and printed as an initial release, and will be directed at age groups of all levels of reading throughout the United States and United Kingdom initially, then Canada, Australia and New Zealand, and North America and Europe in general. The management of my business is targeting a total combined circulation of books of more than 2,000,000 copies per book and a total of more than 25,000,000 copies for all the combined 10 books of the collection in the first year, increasing to more than 5,300,000 copies per book and a total of more than 65,000,000 copies for all the combined 10 books of the collection by the third year.
By focusing on the business strengths, the key customers, and the underlying values the business need, it will increase sales to more than $250 million in three years, while also improving the gross margin on sales and cash management and working capital.