DeeDee Robinson
Mt. Vernon, NY (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Orchid
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Startup
Location:
New York
Industry:
Apparel
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
When you walk into a room, your attire should tell the story about who you are, and what you value about yourself. This is the embodiment of womanhood. Target market is stylish, professional with an annual income of at least $50,000. Target market dresses tastefully, and understands fashion rules/guidelines. Customer is between 21- 40 years of age. Customer has an eye for unique patterns, designs. Customer gains their fashion sense from different cultural influences, and uses their attire to make a statement about who they are.