Dane Grover

Duluth, MN (USA)
Role(s):
Founder/Owner/Principal

Grover Landscape Curbing

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Location: Duluth
Industry: Construction
Year Founded: 2008
Number Employees: 1-10 people
Description: Grover Landscape Curbing Business plan SUMMARY Grover Landscape Curbing is a startup business that will offer decorative, continuous concrete landscape edging in the Duluth/Superior metro area. The demand for concrete curbing has grown for more than a decade, but it has literally exploded in the past few years in most metro areas and where the public has been exposed to curbing. However, there are markets that this service has not made its way to yet, or there are very few houses or businesses with curbing, yet almost everyone finds it both attractive and practical. We feel that we are in a position to be one of the first few businesses in the area offering this service. There are many benefits to concrete landscape edging; • Beautifies your yard with an attractive new look • AFFORDABLE! Starts at just $4.00 per linear foot installed • Design flexibility allows curves, turns, and contours • Concrete provides a durable, permanent, effective, continuous root barrier, unsurpassed by other edging alternatives • Concrete does not rust like steel edging, rot like timber edging, move like paver edging, or break apart and heave out of the ground like plastic edging • Saves hours of edging, trimming, and weeding time • Saves expense of herbicide treatment and mulching • Comes in a variety of shapes, styles, patterns and colors to custom done to accent your home • Highest quality, fit and finish for Duluth/Superiors premier homes • Installed in one day with no mess! THE MARKET The residential market requires decorative, practical, and durable landscape edging around garden beds, driveways, and mowing strips in new and existing homes. Commercial and industrial markets have several segments that can benefit from Grover Landscape Curbing technology. A large market exists for laying parking lot border edging. Other areas of opportunity include city parks, golf courses, restaurants, etc. Take a quick look around your area and see the potential for yourself of properties that could use a durable and attractive landscape edging. MARKETING STRATEGIES We will directly market to home owners by door hangers in the beginning. Surveys performed by multiple curbing equipment manufactures have found that on average, five homes in a 1 block radius of where curbing is installed eventually have curbing installed as well. Word of mouth will be a large part of our marketing plan. We have reserved a space at the spring home and garden show in our area. Nationally, many curbing businesses report filling their schedule for the first third of the season, just from the home and garden shows, with neighbors and referrals filling the rest. THE BUSINESS STRUCTURE Grover Landscape Curbing will be a sole proprietorship in the beginning. As funds become available we intend to incorporate. Dane B Grover will be the sole owner of the business. Dane will oversee all daily operations, including but not limited to; • Design • Estimating • Contract administration • Accounting • Installation • Human Resources • Marketing As demand increases, the above tasks will create positions for future employees, which some these tasks will be delegated to. THE PROCESS What is Decorative Landscape Curbing and Concrete Edging? Landscape decorative curbing and edging is an innovative way of improving the look of any landscape. Landscape concrete edging can be used around flower beds or along driveways. It is one continuous piece of concrete that is "poured" from an extruder and then colored and stamped in a varied of ways. This continuous concrete border is custom made. Landscape decorative edging is the hottest landscaping trend in the US and Canada. Why are home owners and businesses looking for professional landscape curbers? • It's affordable. • Curbing highlights and define yards, planters, and property lines. • It's a permanent solution to landscape issues such as keeping mulch within the flower bed. • It's weatherproof; it won't rust, rot, or deteriorate. • It offers a wide variety of colors, shapes, and stamps to accent any landscape. • It saves time mowing, edging, and weeding. Concrete landscape borders can be produced in many styles to fit any landscape design. The finished result is quickly achieved and the difference in the landscape is amazing! Curb Styles to Choose From These are some of the patterns that we would like to make available with the purchase of the roller set. Initially we will rent a Slate roller from ASDCO and just offer that texture. These patterns are typically applied only to the slant edge style of curb. We will offer Four colors initially; Grey, Harvest tan, Chicago brick red, and Charcoal. We will add more color and textures as business grows and warrants. EXAMPLES OF INSTALLATIONS FINANCIALS Landscape Concrete Curbing Business Income Potential* Price Per Linear Foot Linear Feet Installed Daily Daily Revenue Daily Labor Cost* Daily Material Cost Daily Gross Profit $4.00 200 $800.00 $100.00 $60.00 $640.00 400 $1,600.00 $200.00 $120.00 $1,280.00 600 $2,400.00 $300.00 $180.00 $1,920.00 800 $3,200.00 $400.00 $240.00 $2,560.00 1000 $4,000.00 $500.00 $300.00 $3,200.00 $5.00 200 $1,000.00 $100.00 $60.00 $840.00 400 $2,000.00 $200.00 $120.00 $1,680.00 600 $3,000.00 $300.00 $180.00 $2,520.00 800 $4,000.00 $400.00 $240.00 $3,360.00 1000 $5,000.00 $500.00 $300.00 $4,200.00 $6.00 200 $1,200.00 $100.00 $60.00 $1,040.00 400 $2,400.00 $200.00 $120.00 $2,080.00 600 $3,600.00 $300.00 $180.00 $3,120.00 800 $4,800.00 $400.00 $240.00 $4,160.00 1000 $6,000.00 $500.00 $300.00 $5,200.00 $7.00 200 $1,400.00 $100.00 $60.00 $1,240.00 400 $2,800.00 $200.00 $120.00 $2,480.00 600 $4,200.00 $300.00 $180.00 $3,720.00 800 $5,600.00 $400.00 $240.00 $4,960.00 1000 $7,000.00 $500.00 $300.00 $6,200.00 *Results may vary in our area. Labor costs are based on a 3 man crew. START UP COSTS Curb Machine $599.00 Mixer $200.00 Bed Edger $900.00 Truck TBD Texture rollers $390.00 Phone TBD Marketing Materials TBD Totals $2089.00 +TBD