Carlo Trotta
Guangzhou (CHN)
Role(s):
Founder/Owner/Principal
Officine Orafe Ltd
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Startup
Location:
Hong Kong
Industry:
Internet
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Partnership
Description:
Designing, manufacturing custom hand fashion luxury jewelry and fashion accessories. Selling of handcrafted small house textiles and home decor Made in India, Thailand , Philippines, Indonesia, China.
I will sell exclusively online, a website that will be a mix between social ecommerce, flash sales a la (URL removed), (URL removed), preorder sales a la (URL removed), (URL removed)
Main products are:
1 Brass and gold plated fashion jewelry setted with real Swarovski, Preciosa crystal,semiprecious stones and Diamondspark stones (cubic zirconia coated with real diamond powder. Lucite and resin jewelry. Fashion watches in rubber and/or setted with crystals or/and Diamondspark. Exclusively with italian design, mixed with south east design and Made in China.
Price production range: starting 0.20 cents up. The same kind of jewelry made in China is sold by famous or less famous designers over 20 usd piece
2 Swarovski or Preciosa crystals bag, clutches, belts, shoes. Iphone and Ipad Swarovski or Precios crystal covers. Fully gold plated Iphone and Ipad setted in Diamondspark micropave (URL removed)rovski or Preciosa crystals house apparels. Exclusively with italian design, mixed with south east design and Made in China.
Price production range: from 4/6 usd up. The same kind of accessories made in China is sold by famous or less famous designers over 100 usd piece up. NO PRESENCE IN THE MARKET OF IPHONE, IPAD, IPOD setted with Diamondspark stones.
3 Selling of small artisanal home decor items and house textiles products such as pillow, curtains, puffs, cushions . Price production range: from 4/6 usd up. The same kind of accessories Made in China, India or Thailand is sold by famous or less famous designers and fashion websites starting 60 usd up.
Marketing: smart integration between Seo, Sem, Email Marketing, traditionsl marketing techniques, viral and engaging communication heavily integrated with Social media.
Distribute online my products trough motivated affiliated that love what I do, love my products and love to have their own business with 0usd starting cost.
Market: worldwide, included China with a different website made for the chinese market.
Business is scalabale
Point of sales, online, selling trough affiliates that wanna have their own online business, Promoting business and lead acquisition integrating SEO, SEM, SOCIAL MEDIA presence with for inbound marketing strategies.
Support: marketing and communication,
Point of power among many: skillfull team in software, marketing and communication,social medias,product design and product customization. Business is higly scalable ( I can produce and customize starting 10 pieces and even I can customize 1 piece) huge availability of materials for design testing and production, cheap production cost with high quality manufacturing, huge availability of skillful manpower. Favourable trading condition policy between China and other South East asia countries. Distribution channel with very competitive prices.
Point of weakness: lack of brand awareness, products Made in China. But thanks to social medias, and smart integration with marketing/communication actions it will not be difficult to transform those point of weakness in point of power. Nowadays many famous brands, like Marc Jacob and other designers produce in China, but they just like to declare that their products is Imported ! Other more ethic brands like Miu Miu, declare that some of their bags and accessories are Made in China