Yolanda Bailey-Martin
Tuscaloosa, AL (USA)
Role(s):
BA Novelties
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Startup
Location:
Tuscaloosa
Industry:
Retail/Clothing
Year Founded:
2007
Number Employees:
INVALID
Description:
BA Novelties, Inc. (BAN) imports exquisite handbags and accessories manufactured in Italy. The firm's main office is in Tuscaloosa, Alabama.
BAN’s quality products are unique and exclusive, and its target consumers are women and men with upper-middle to upper-end incomes. BAN's competitive edge is that the products are 100% handmade, unlike competitor's products. By this fact, the firm hopes to attract people that value the artistry of the true brand ‘made in Italy’. Since BAN’s products are mostly leather handbags and accessories, it considers itself to be in the retail gift market, although most consumers purchase the product for themselves.
For the starting year 2007, the company plans to attract manufacturer reps and retailers to distribute the products by attending the retail “MAGIC