William Turner
Madison, WI (USA)
Role(s):
Founder/Owner/Principal
Lamba Media
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Startup
Location:
Madison
Industry:
Internet
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
The world wide web was supposed to usher in a golden age of targeted marketing. Then, along came Facebook - a sand box that 500 million people want to play in. 500 million people in one virtual place? Marketer's heaven. Targeted marketer's nightmare. How to target among 500 million people? Facebook offers some help, but it's not very efficient or accurate. Lambda Media will help by creating social web sites -- mini-Facebooks obviously targeted at specific populations, plainly indicated by their names/URLs. Lambda Media's flagship site, (URL removed), exemplifies the brand.