William Gray

Washington , DC (USA)
Role(s):
Founder/Owner/Principal

Grind Espresso Bar

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Location: Washington
Industry: Food Service/Restaurant
Year Founded: 2010
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Not Incorporated
Description: Objective- Create the rival to Starbucks. Grind Espresso Bar intends to offer specialty coffee/espresso based beverages, breakfast food, lunch wraps, and evening fare to travelers in high traffic airport locations. Short Term- 1) To attain capital to transform from seed stage to start-up with the opening of our first location. a. Design and Layout Services will implement 2) To form a partnership with an airport management company to ensure the growth of the venture. a. OTG Management b. HMS Management c. Westfield d. Market Place/Redwood 3) Launch all branding and marketing into the market a. Website b. On The Fly mobile application ordering development i. Hire Tech Company to design and implement 4) Hire and Train Staffing Long Term- 1) Open in more airport markets 2) Add Espresso based alcoholic beverages to the concept a. Will ensure evening business development 3) Food Network Marketing Brand Analysis Grind Espresso Bar is similar to that of our major competitor, Starbucks. It has been determined by the Specialty Coffee Association of America in 2009, that the industry is not set to peak till 2052. The east coast is still considered a low-saturation market. The flow of service will make us better than our competition. To ensure our guests can be converted from Starbucks, an in depth menu analysis has taken place to create comparable items of a higher quality. Management William Gray, founder, has been active in the specialty coffee industry for 15 years including the management of 2 successful comparable locations in the Philadelphia Airport market. His experience in the airport market combined with his flawless knowledge of the product will contribute to the success of Grind Espresso Bar. Financial Grind Espresso Bar is pursuing $400,000 in start-up funding. This will be used primarily for the “On The Fly” mobile application design and market introduction. Additionally, it will be used to fund the design/layout/purchasing of inventories for the first location. Company Ownership William Gray is the founder of the Grind Espresso Bar concept. He is offering potential owners the following options. 1) Franchising/Licensing a. $10,000 Monthly Fee i. William Gray 1. Opens and Manages the concept for the first 6 months. 2. Hires/Trains Staff 3. Designs/Layout all start up 2) Partnership a. William Gray shall maintain 25% Ownership b. William Gray shall act as Director of the Concept i. Act as General Manager for the first year of operation 3) Sole Proprietorship a. Investor may purchase the concept from Mr. Gray. i. Mr. Gray will open and operate the concept for the first 3 months. Exit Strategy Grind plans to have multiple exit strategies in addition to multiple growth strategies. 1) Public Stock Offering 2) Franchising/Licensing 3) Growth into Mall/Train Stations 4) Venture Capitalist purchasing