WHITNEY RICHARDS
Boulder, CO (USA)
Role(s):
Founder/Owner/Principal
Pop N' Shake Development Company
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Startup
Location:
Boulder
Industry:
Marketing/PR
Year Founded:
2002
Number Employees:
1-10 people
Description:
1. The product: cap dispensing system (bottle top) that goes on a bottle allowing organic/natural products to be held separate from the liquid below until consumption.
a. many naturally based products are based on organic materials that cannot be mixed in water, juices or liquids
b. increases shelf life or organic material based products
c. done not require an chemical preservatives or other potentially harsh chemicals
d. liquid absorption of nutrients has proven to be much more efficient and effective
e. product examples include: probiotics, vitamin and minerals, algae based products, grasses, etc.
f. key categories include: men's health, women's health, sports nutrition, children's health, daily well-being, aging population
2. Environmental Perspective:
a. can be sold separately for use on a bottle (reusable bottle) - reducing plastic waste
b. less carbon footprint
c. currently working on a PLA (corn based) non petrochemical resin
3. The company:
a. 7-year old company, heavy lifting done, commercialization mode
b. launching with large multi-national company and European company in Q1 2009
c. 2x production lines and a filling and sealing line ready for production -
d. FULLY SCALABLE to high volume requirements
e. all current capacity sold
f. worldwide opportunity - licensing opportunity
We are currently requiring $3.5 million in investment.