wendell johnson
Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal
My Own World Tour
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Startup
Location:
Atlanta
Industry:
Entertainment
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
I’m On My Own World tour is a lifestyle brand that allows you to wear what you live and express who you are in everyday apparel and accessories. It is founded on the belief that everyone is on their own world tour in their own way and that everyone has a position on that tour We feel like that it’s time to put YOU on stage. Our brand represents every aspect of life, entertainment and travel. It is built around clothing, technology and social media. The goal of this brand is to spotlight and showcase YOU and your talent on the world stage. Whether you are on your local train, your tour bus, your private jet or in your walking shoes you can always say “I’m On My Own World Tour”
Company Goals and Objectives:
Our goal is to build a healthy, successful company that is a leader in inspirational and aspirational branding, with a loyal customer following of independent thinkers and influencers making our company one of the leading start ups ranking on Inc 500’s list of top companies. Objectives include launching the brand with the sale of My Own World Tour (MOWT) t-shirts and then expanding into a full line of apparel. The line will integrate a unique opportunity to network with people of like mind by creating social media spaces where individuals who purchased the same product can interact and share experiences from their own world tours. My Own World Tour will promote our products through event marketing, fashion expos, retail outlets and online with the goal of selling 100,000 units in year one.