Wayne Helle
North Sydney, NS (CAN)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Cape Breton Records
Find More Startups
Startup
Location:
North Sydney
Industry:
Entertainment
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Sole Proprietorship
Description:
Cape Breton Records will be a locally owned record label. Cape Breton Records is taking a new, unusual approach to band promotion and CD sales. Instead of competing with the large, ultra competitive national record labels, as well with the larger Indie labels, Cape Breton Records will adopt a regional, intimate approach where we concentrate on several local bands. By working with only a few bands at once, Cape Breton Records is able to offer a much more specialized and attentive level of service for their bands. This will be our competitive edge, something no other record label can offer. Cape Breton Records will be looking to sign up a total of no more than five bands at any one time. This will allow Cape Breton Records to offer specialized and intimate promotional assistance. As the bands begin to sign on, the next tasks are to assist in the production of a studio CD for the band. Once the CD is cut, key activities will be aimed at record sales and live show production. These are key activities as these are the sources of revenue for Cape Breton Records, CD sales which occur at record stores, Online digital downloads, as well as at the live shows. Cape Breton Records will not focus on a specific genre of music; that is difficult to do on a regional basis. It also creates competition at the local level between the bands within the same genre. Instead, Cape Breton Records will focus on the element of improvisation which can be found in a wide range of genres. Improvisation can be described as adding free flow change or spontaneity to a performance. This occurs when a band is playing a pre-defined song, but certain or each member of the band deviates from the song, playing their own solo or rendition of the material. This occurs when a band is playing a pre-defined song, but certain or each member of the band deviates from the song, playing their own solo or rendition of the material. This occurs in the moment, in a spontaneous experimentation. This provides the viewing a band's performance multiple times, as no performance is the same. Improvisation also lets the musicians "shine," it allows them to try new things, play around, have fun, and entertain the audience.