Vincent Lake
Bronx, NY (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
PURESPORT ATHLETIC LLC
Find More Startups
Startup
Location:
Bronx
Industry:
Apparel
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
PSA will cater to anyone looking to enrich his or her lives though fitness. The PSA will provide our customers with garments that are tailored to their workout/ training needs. PSA garments are manufactured from finest textiles ranging natural to synthetic fibers. These textiles are will be suitable for said activity your novice gym member to your pro athlete. Textiles with wicking technology to premium performance wear such as compression wear and weather proof garments.
Our mission statement is as follows:
“BE READY”
Be ready means just that. Be ready for anything life throws at you physically. Life is demanding physically, from the daily simplicities of climbing up a flight of stairs, to chasing your two-year-old child. We need the energy to do these things. Time is limited for so many of us. Therefore, we neglect our own health needs. PSA will provide our consumers with a brand that places value in comfort and style, but most of all the highest quality of a fitness apparel brand.
Background
The average American is clinically obese. In 1985, the International Obesity Task Force deemed the prevalence of obesity an epidemic. Approximately 33% of adults are estimated to be obese. This trickles down to the adolescent population, with 16% of teenagers considered overweight. The U.S. Census Bureau reported that the proportion of the population older than 65 is projected to increase from 12.4% in 2000 to 19.6% in 2030. The amount of individuals older than 80 is expected to increase from 9.3 million in 2000 to 19.5 million in 2030. This leads to a higher number of individuals developing chronic diseases and disability. People are less active and are no longer spending their free time engaging in physical activity. Physical education and afterschool sports programs are being removed from school budgets further decreasing the amount of physical activity in children’s lives. This new environment is producing more inactive and nonfunctional people.
PSA consumers will be educated on the important benefits of what a healthier lifestyle will provide them. “BE READY “, is always the key.
Concept
The health and fitness industry is a multi–billion-dollar business. The condition of the fitness industry today is mostly based on, “The next quick fix.” From gimmicks like 5-minute abs to instant result supplements such as dietary pills to lose, weight. People want fast results in limited time. These methods are not in most cases the best route in achieving a healthier lifestyle. The demand for a healthier lifestyle today is greater due to the demand that weighs on us in our lives. These demands range from the daily work environment to the greater demands in our personal lives. Whether it is a short term or long-term goal, in order to gain a healthier lifestyle it is simple. You have to put in the work to see real results in real time.
PSA garments will not be limited to athletic types alone, but also to novice individuals and “plus” size individuals too. These individuals want garment that can cater to their needs and make their fitness journey a little easier.
Whether its weight lose or you’re not going to the weather dictate your training schedule PSA will help provide you with the best fitness garments that truly fulfill your needs. PSA strategy for meeting our consumer’s needs or, the average person looking to change their life for the better through fitness, is to provide the best garments, straight and direct fro their needs. Time and money are two things people value but can have so little of. The Pure Sport Athletic brand will provide our consumers with affordable high quality performance garments, worth their money and time they will invest wearing our garments.