Vincent Kish
Lake Worth, FL (USA)
Role(s):
Founder/Owner/Principal
Enzo Events
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Startup
Location:
Lake Worth
Industry:
Entertainment
Year Founded:
2008
Number Employees:
1-10 people
Description:
The Wedding industry is a 45 billion dollar industry. There are very few recognizable companies that consumers can identify with as a leader. The other problem is the industry is segmented. There are a dozen different areas of the industry, everything from Photography to catering halls. My company is poised to take advantage of the entire industry and the lack of a true leader.
Kish Bridal Productions will be the very first National Bridal show company. KBP will plan and produce bridal shows all over the country. KBP will market to local venders and offer a bridal show experience like none other. Vendors will have the chance to have a booth and make over 150 contacts during the bridal show. At the end of the show venders will receive a leads list complete with the brides name, phone number, e-mail and wedding date.
The Kish difference; your typical bridal show is usually put on by a wedding magazine, venue such as a catering hall or hotel or a vender its self. The host of the show usually has its own agenda and goals. Our agenda at KBP is to give our clients, the vendors, the best opportunity to write business. Our shows will also have a $10,000 advertisement campaign to bring in the brides. This will be mostly done on local radio and newspaper. Your average local bridal show spends $1,000 on advertisement.
Kish will be beginning in South Florida area with 3 cities and six shows. We estimate each of our shows grossing $40,000 in sales. We will add 4 cities and 8 shows each year. We will market to our vendors by sales calls and by our website. This is truly a new idea, in an industry not affected by the Economic crisis.