V.V. Patchouli
Brooklyn, NY (USA)
Role(s):
Founder/Owner/Principal
V V Patchouli
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Startup
Location:
Brooklyn
Industry:
Retail/Clothing
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
//Vision
The V V Patchouli brand is in the beginning stages. This brand will emerge as a small couture/street leather design house and evolve into a larger brand of accessories and goods.
//Mission
The mission of the V V Patchouli brand is to present harmonious chaos through the medium of leather goods. As consumers understand the back-story of the V V Patchouli brand, there will be an organic opportunity to impact and inspire individuals with parallel experiences.
The V V Patchouli brand’s mission is to encourage and inspire others to embrace, command and conduct the chaos in their lives, thus manifesting and manufacturing transformation from situational or circumstantial tragedy to triumph.
//Many Skilled Hands Make Light Work
One of the core principles of our brand is to create a dynamic team that has the characteristics to break through barriers in the market and give us a competitive advantage. Our team is made up of a group of young entrepreneurs that strive to create excellence within the brand and to make an impact beyond the world of fashion. The V V Patchouli brand employs forward thinking individuals that have unique points of view- thus the brand is enhanced by the array of perspectives found within the team.
Furthermore, everyone who works within the brand is able to identify future opportunities for the brand and assist in developing an environment of creativity and innovation. These individuals have strong problem solving and decision making skills. Everyone is driven by passion, purpose, enthusiasm, and determination mixed with a sense of optimism- all while being grounded with real world perspective.
//Positioning With a Purpose
Additionally, this brand incorporates the principles of strategic marketing and advertising. We are working hand in hand with Fashionelle Marketing to establish our brand worldwide as we target markets specific to the V V Patchouli brand. In addition, distribution will be done through the V V Patchouli website and through a select group of boutiques that align with our creative vision. Moreover, the companies that we choose to affiliate with will have the same set of standards and unique corporate culture that the V V Patchouli brand upholds.
//About Us
This brand is based on the methodology and beauty of the world, pain, struggles, and knowledge in correlation with the design. Therefore, making this brand unique in its ability to attract a diverse group of individuals. This brand has the ability to relate to a diverse group of people, while connecting specifically to a niche market.
//History
[In Voice of the Owner/Designer] The V V Patchouli brand began with the single idea of creating a boutique. While beginning the boutique conception process, I realized that the true vision was something broader than selling other brands within a boutique setting; the true vision for this brand had always lain dormant inside me.
Ultimately, my inner soul began speaking out. Through physical action, meditation and continuous failures I found the path and those that were meant to walk down this path with me. It was time to establish the V V Patchouli brand through the creation of high-quality leather goods.