Trey Hickey
fort worth, TX (USA)
Role(s):
Founder/Owner/Principal
Invisa-Flo
Find More Startups
Startup
Location:
fort worth
Industry:
Energy
Year Founded:
2006
Number Employees:
1-10 people
Description:
Invisa-Flo aims to become a leading provider of cost-effective, environmentally friendly renewable energy solutions. The company’s vision is to provide a clean and economical energy alternative to consumers and capitalize on the changing trend towards renewable energy. It plans to start a retail chain of showrooms, providing a wide range of renewable energy products and services across the United States.
The company will initially open a showroom in Corpus Christi, Texas, and will ramp up its operations to other locations with high potential for renewable energy across the United States. The showroom will offer a unique experience for customers with various products such as windmills and solar panels displayed in operational mode, enabling the stores to act as marketing tools themselves while also enhancing the customers’ shopping experience. In addition to product sales, Invisa-Flo will also provide a range of services such as installation, maintenance and efficiency audits.
Invisa-Flo — driven by a strong business model
Invisa-Flo will provide comprehensive wind- and solar-power-based solutions through the sale of various energy-efficient products and integrated add-on services such as installation, maintenance and repairs, and energy-efficiency audit services.
The company will primarily derive its revenues from selling products and services to diversified customer segments such as residential, commercial and government agencies. The company will generate profits from the margin on products, sourced from different suppliers. The company plans to have an in-house technical team to offer various value-added services such as installation, efficiency audits, maintenance and repair.
An additional revenue stream will be in the form of monthly affiliate marketing fees, which will be paid by content user for access to information on the Invisa-Flo website. Invisa-Flo, in turn, will pay these websites a percentage of the mark-up on the sales generated through such sites. It will set up a wide distribution channel including the showroom, online portal and affiliate marketing program, to capture a substantial market share.