Trevin Fowler
Porter, IN (USA)
Role(s):
Founder/Owner/Principal
UpLink Enterprises dba Adventure UpLink
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Startup
Location:
Porter
Industry:
Internet
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
UpLink Enterprises has launched the world’s first MICROBLOGGING network of community sites dedicated to self-promoting and sharing the member-user’s active lifestyle. This network of community sites is collectively known as Adventure UpLink (AUL).
The opportunity and future success of Adventure UpLink is based in the numerous problems surrounding today’s blogging and community sites. Generic blogs are too general in scope and often time-consuming to update and maintain. In contrast, lifestyle-based online forums may address the interest of a specific community but typically fail to share user information effectively with friends and fellow enthusiasts. Additionally, these communities are not connected to each, offering a single-dimensional offering to users that are likely diverse in there hobbies and interests. Adventure UpLink is the solution to all these issues.
Each Adventure UpLink community is designed to be much more niche, or focused, then a typical, generic blogging site. The online interface and tools are simple, allowing members to quickly upload photos, video, and text to a member’s online ‘space’ or microsite (vanity URL).
AUL sites are online extensions of the member’s adventure-centric lifestyle, acting as an uplink to self-promote and connect to a community of like-minded people with similar passions and interests. Users produce lifestyle-specific ‘sessions’, or microblogs. A session encapsulates the essence of a person’s unique lifestyle while automatically sharing it with friends via Facebook, Twitter, and Email.