Trae Nickelson
Houston, TX (USA)
Role(s):
YouData
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Startup
Location:
Houston
Industry:
Advertising
Year Founded:
2007
Number Employees:
INVALID
Description:
Internet advertising is currently a $19.5 billion, high profile, profitable, and rapidly growing market space in which Google, Yahoo, and Microsoft are pursuing unprecedented earnings. YouData is introducing to this space a powerful new model that overcomes several limitations and faults of the current online models and effectively addresses the remaining 85% of the traditional $267B annual advertising spend (such as branding) currently left unserved by Google, et al. YouData has devised the first complete solution for targeted brand advertising on the Internet, taking brand advertising to an entirely new level of measurement and efficiency. Additionally, the solution provides a powerful new model for funding online content and is a perfect fit for the emerging digital content ecosystem