Tony Sehy
Schoolcraft, MI (USA)
Role(s):
Founder/Owner/Principal
KEY Media
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Startup
Location:
Portage
Industry:
Advertising
Year Founded:
2005
Number Employees:
1-10 people
Description:
KEY Media is a digital signage company pioneering the design and installation of video entertainment in waiting and hospitality areas. We existed at a time when many didn’t even have an official term for what to call the type of service KEY Media provided.
Digital signage is a form of electronic display that is installed in public spaces. Digital signs are typically used to entertain, inform or advertise. KEY Media signage does all three. The major benefit of digital signs over traditional static signs is that the content can be exchanged more easily, animations can be shown and the signs can adapt to the context and audience, even interactively. Digital signage advertising is a form of out-of-home advertising in which content and messages are displayed on digital signs, typically with the goal of delivering targeted messages in specific locations at specific times. It is becoming widely accepted that digital signage offers superior return on investment when compared to traditional printed signs.
Our most prevalent programs give advertisers an opportunity to present their business or product in a format consumers can enjoy while they wait for consumer services. The advantage of this advertising medium is that it is displayed in areas where people would enjoy a diversion and have no option of changing the channel. This type of advertising is simple, yet nearly impossible to ignore. Our newest technology will allow for custom solutions for school systems, hotel chains, and other business groups to display key messages and entertain patrons at the same time.
Historically, the focus of KEY Media has been to place TV's on walls or in self contained, custom built oak or maple cabinets. They are most effective in businesses where people sit for extended periods of time with not much to do while they wait. They have been ideal for doctor offices, cafes, restaurants, automobile repair lobbies, etc. Some of our locations include Lentz USA, doctor and dentist offices, Brann’s Steakhouses, Main St. Pubs, Mancino’s and many other locations. Currently, our displays are in 22 locations around the greater Kalamazoo area.
Our test-marketing has found that pricing and ad repetition are huge factors which help make KEY Media more attractive than traditional advertising mediums. Radio and television are known for "channel surfers" who skip over the commercials. Our format is one of the few that keeps a "true" captive audience.
Our price point makes this an excellent opportunity for the small to medium-sized business seeking highly visual and effective promotion. Larger businesses will find this product an incredibly inexpensive means of keeping their product or service heavily marketed at a yearly cost less than some businesses pay to advertise in a month. Currently, we’re too small to attract large business advertisers. However, KEY Media is receiving quite a lot of enthusiastic reviews and has developed a modest base of advertisers.