TJ Agresti

Greenwood Village, CO (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)

EquityLock Solutions, LLC

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Location: Greenwood Village
Industry: Real Estate
Year Founded: 2010
Number Employees: 10-50 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: Seeking $5 Million Second Round for Expansion and Acceleration (URL removed) Our Company and The Product Falling Home values continue to create fear in the housing industry. Home Price Protection ™ from EquityLock Solutions, LLC is the solution that restores confidence and peace of mind. Home Price Protection protects homeowners against future market declines. We pay them to the extent the local house price index has declined when their home is sold. The Market All Residential Property Owners Are Potential Customers 5 Million Home Sales Annually (Initial Targeted Market) $200,000 Average Sales Price $1 Trillion Market (5 Million x $200,000 = $1 Trillion) 1.7% Average Cost for Home Price Protection ($200,000 Avg. Home Value x 1.7% = $3,400 Per Home) $17 Billion Potential Market ($1 Trillion x 1.7%) The Brand First to Market with both Home Price Protection and Fully Regulated Capital and Risk Reserve (May, 2011) Risk and capital reserves supported by a Washington, D.C. regulated insurance company. Winning Market Share Media Campaign Managed by Dovetail Solutions National Advertising Campaign Launched May 6, 2011 Keeping Market Share Industry Strategic Partners and Ongoing Brand Reinforcement Plan Unique, Scalable Product Design -- Difficult to Replicate The People Our team is comprised of seasoned executives from all financial services disciplines having brought multiple start-ups to market. Capital Plan and Economics The expansion and acceleration of the EquityLock Home Price Protection brand requires a $5 Million investment in EquityLock Solutions. 10% market share by 2012 will generate $1.7 Billion of Gross Revenue and $600 Million of Gross Margin.