Timothy Sevelis
Tucson, AZ (USA)
Role(s):
Founder/Owner/Principal
Aspira
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Startup
Location:
Tucson
Industry:
Retail/Clothing
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
"Aspira"
One Line Pitch: Is looking for investors for a MCM ( Multi Channel Merchant) business using the web and catalogs to market to the U.S. hispanic consumer and Latin America in the Apparel/Jewelry product line.
Business Summary:"Aspira", a start-up/joint venture with Crosstown Traders or another MCM (Multi-Channel Merchant) company to target market the U.S. Hispanic and Latin America markets with a direct marketing approach that serves their needs in purchasing high-quality affordable fashion apparel products. The Hispanic public wants:
(1) access to the methods of purchasing high-quality
products through the Internet and direct marketing, and (2) cost they can afford.
Management: Intelligent, market savvy
Customer Problem: Marketing awareness that MCMs (Multi-
Channel Merchants) companies wants to serve the U.S. hispanic market.
Product/Services: Major Multi-Channel Merchants Companies do NOT target market the U.S. hispanic consumer
Target Market: U.S. Hispanic and Latin America consumers using Spanish/English catalog and website.
TARGET MARKET
1. USA HISPANIC MARKET
The Hispanic Market within the United States is the fastest growing target market with a projected annual purchasing power of nearly $600 Billion in 2006.
Along with the increased purchasing power, the Hispanic Market is nearly 44 million people, and growing at a rate 5 times faster than the general population.
Customers: Target Market: Women 25 and over
Sales/Marketing Strategy: Spanish-Language/English Language catalog and website
Business Model: IKEA
VICTORIA'S SECRET
Competitors: Victoria Secret initiated a spanish language website and catalog in 2008.
Competitive Advantage: No mainstream clothing MCMs (Multi-Channel Merchants) really target this
market