Thomas Solem
Minneapolis, MN (USA)
Role(s):
Everyday Hero Every Day, Inc.
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Startup
Location:
Minneapolis
Industry:
Media
Year Founded:
2004
Number Employees:
INVALID
Description:
We are a cause media company with two patented programs that convert ineffective corporate advertising dollars into funding for schools and volunteer organizations. Our programs produce measurable increases in sales and brand loyalty on the corporate side, while "doing good" in the school and volunteer sector. We are not, however, naive do-gooders. In year 3, our programs produce a profit in excess of $37,000,000 at 3%(virtual certainty) market share, and over $88,000,000 at 10%(probable) share. We do very well by doing good. Our management team is headed by a former executive at Coca-Cola and Datacard.