Thomas Elliott
Orlando, FL (USA)
Role(s):
Supreme Hotels
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Startup
Location:
Orlando
Industry:
Hospitality
Year Founded:
2005
Number Employees:
INVALID
Description:
The Partnership has acquired a 205-unit, full-service hotel located on Hamilton Road and I-70, in east Columbus, OH. The hotel is currently operated as an independent.
The hotel’s proximity to the Rickenbacker Air Force Base and Port Columbus International Airport makes it desirable and allow it to successfully serve the area’s commercial transient demand.
After undergoing a recent rebranding from Sheraton Four Points to independent, the hotel currently lags behind its competitive set in terms of occupancy, average daily rates, and REVPAR.
Value-Added Opportunities
1. Physical Renovation and Rebranding
The Partnership has obtained a franchise agreement from Wyndham Hotel and plans to convert it to an upscale, business hotel.
2. Marketing
An aggressive marketing campaign