Theodore Dennis
Addison, TX (USA)
Role(s):
VP/SVP/Dept Head
CarsWorld.com, LLC
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Startup
Location:
Addison
Industry:
Internet
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
1.0 Executive Summary
According to Alexa Internet, Inc. ((URL removed)), the average monthly user visits
for (URL removed) ((URL removed)) is 0.062% of the global internet user population and
0.084% of the same population visits (URL removed), Inc. ((URL removed)).
The Miniwatts Marketing Group ((URL removed)) has defined the
world internet population to be just over 2 billion users. Based on this information, the
number of users that visit each of these sites is approximately 1.4 million users per
month.*
Based upon the innovative offering of (URL removed), and the ability we will have to attract
users to the site, we can reasonably expect a monthly traffic flow of 1 million user visits.
Conservatively, we estimate that 3% of these user visits will convert to customers with
the intent of selling their car on our site. At an offering rate of $24.99 per classified
advertisement, the projected monthly revenue will exceed $1,000,000. Additional
revenue will be generated through services offered to dealers, shops, parts distributors,
banners, etc.
After a comprehensive review of both (URL removed) and (URL removed), the conclusion can be
drawn that the web interface, although it appears comprehensive, is not user-friendly.
This presents a fundamental opportunity for CarsWorld to pierce this market as a userfriendly
“Google-style†interface and position itself as “The Ultimate Automotive
Search Experienceâ„¢â€Â. Simply defined, this is a simple, rich and easy to use customercentric
interface specifically designed to make looking for any information or services
about cars an enjoyable experience.
(URL removed) will utilize the best-of-breed tools and technologies available to leverage
sales, track consumer habits, and collect information about its subscribers to maximize
revenue
* A c c ording to M arc h 2 0 1 1 s tatis tic s