Thaddeus Setla
Northville, MI (USA)
Role(s):
Founder/Owner/Principal
The Wicked Root, LLC - Prequalified
Find More Startups
Startup
Location:
Muskegon
Industry:
Agriculture
Year Founded:
2019
Number Employees:
10-50 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
The Wicked Root, LLC is a start-up marijuana company that will cultivate proprietary pharmaceutical-grade cannabis strains and produce research-driven extraction, distillation, purification and cannabinoid isolation. Our company will distinguish itself from our competition by actually delivering on our products’ intended benefits.
Company Overview
Start-up marijuana company for the cultivation of the highest quality proprietary pharmaceutical-grade cannabis strains using research-driven extraction, distillation, purification and cannabinoid isolation.
Goal: Build a company in which the brand name and the word trust are synonymous in the minds of customers and stakeholders.
Brands: Creating brands with integrity, quality, and authenticity
People: Hiring experienced, intelligent, creative, and responsible people. Inspiring them to do their best by creating an environment that removes barriers to their success.
Three key principles:
• Quality: the heart of cannabis is genetics. Using science to cultivate specific strains of proprietary cannabinoid base on specific to the needs of our customers. Our cleanroom flower and veg rooms provide for a cultivation climate with zero pesticides.
• Transparency: By sharing DNA used in the products, customers gain trust and rely on specific monitoring of consistency and potency to meet their needs.
• Outreach & Education: Support process and product with educational content and articles that assist customers in understanding the product science and benefits
Vision & Mission
Transparency, Consistency, Trust. It’s The Company’s mission to build a brand of pharmaceutical-grade marijuana products to fill the needs of the medical and recreational market in Michigan and build trust through transparency by offering consistent and reliable information from seed to sale on all products.
Products & Services
• Company branded premium medical and recreational use products
• Licensed Products: Initial exclusive state license to manufacture and distribute California market leading vape oil products
• White Label Services: Proprietary blends created for and labeled as a provisioning center’s brand
• Wholesale Cannabis Flower
Target Market
Medical: 300,000 patients, their medical conditions and how to deliver products to enhance their way of life. Recreational: Active lifestyles, want to be educated on the science of cannabis.
Marketing via educational content, medical magazines, websites, blogs and podcasts; events and sponsorships; digital marketing and e-mail marketing; social media; SEO website optimization.
Operations
Letter of Intent in place to lease as a prime tenant from a specialty Agricultural Park in western Michigan.
Assembled a leadership team with expertise in commercial cultivating, extraction, marketing and sales.
Applications submitted for two Class C licenses and a process facility license which will allow cultivation of 3,000 plants. Target for first planting, November 2019
On schedule to be one of the first to apply for 5 additional recreational grow licenses. Total plant count to 13,000 in 2020.
Relationship building underway with licensed provisioning centers.
Terms and ROI
Current owners have 500k invested with 400k liquid in the bank.
Current LOI with property ready to become anchor tenant in agricultural complex.
Company is seeking 25k - $1,500,000 offering 40% return in 18 after first harvest.
Executive summary with financial projections will be provided with receipt of complete Non-Disclosure Agreement