terri alexander
Little Rock, AR (USA)
Role(s):
Other
simply irresistible dessert bar
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Startup
Location:
Little Rock
Industry:
Food Service/Restaurant
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
Simple Irresistible is a dessert bar and eatery that will serve alcoholic beverages, located in Little Rock, Arkansas. We can loosely be described as a quick-service restaurant where customers can dine-in or carry out desserts that are not traditionally found in a restaurant setting, such as chocolate covered strawberries, homemade banana pudding, and homemade peach cobblers. The dessert offerings are our main selling points.
Simply Irresistible will hold true to its vision of being a new concept with an old fashioned feel in order to become a favorite spot for Arkansas natives and tourists. As a developing market, Little Rock, AR is an optimal location for launching a new restaurant concept. Simply Irresistible also hopes to become a destination for the thousands of tourists who visit Little Rock every year.
We plan to manipulate our location in Little Rock, Arkansas to our utmost advantage. Both tax incentives and high traffic due to Kroger Grocery Store and H& R Block Center will give us an edge as a new business. As the Little Rock fills up with new businesses over the next few years Simply Irresistible will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the restaurant industry, Simply Irresistible will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of "simply irresistible" regarding both product and service, Simply Irresistible will establish itself as an exceptional dessert bar in Little Rock, AR. We also will gain a competitive advantage in take out and catered services.
This plan outlines our company concept, philosophy and forecasted financials. Simply Irresistible hopes to find seed money of $250,500 to launch our business in September of this year.