Tedd Howsare

Boca Raton, FL (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)

DigitalZinn Inc

Find More Startups Startup
Location: Boca Raton
Industry: Technology/Web
Year Founded: 2006
Number Employees: 1-10 people
Description: I. Overview DigitalZiNN Inc. is the future of how businesses will effectively advertise and target their consumers utilizing our targeted advertising technology and networks. It will create a new and exciting shopping experience to benefit both the consumer and the advertiser. The company model will catapult us as both the leader and the standard with targeted technology and interactive advertising networks. In five years, annual revenues are expected to exceed $260M, $100M in retained earnings, substantial cash flow and a value over $1B. DigitalZiNN will be positioned with several opportunities to sell entire company or a portion thereof; go public or remain private and utilize conventional funding – all of which will benefit any investors. Our plan requires $4M via a convertible debt to complete our development and implementation of the most promising target technology company of this century. II. Description of Problem/Opportunity With it becoming more difficult and costly for advertisers to target the consumer, they have to be more target specific to take advantage of the ever growing world of technology while meeting the future demands of the consumer. The present methodology utilized for reaching the consumer base is not cost effective; and, the emerging digital signage and media companies have failed to recognize the basics of effective and targeted marketing. The advertising is not tailored to the consumer with measurable results. 1. TV, Billboard, Newspaper, even current digital signage networks (geographically challenged with lack of metrics) 2. Not targeted to specific consumer means wasted advertising dollars 3. Lack of metrics for advertisers 4. Minimum benefit to consumer 5. Lack of convenience and fun for consumer 6. Lack of or minimal consumer Interaction 7. Cost prohibitive to some advertisers III. Solution DigitalZiNN will provide effective and targeted marketing and advertising solutions for advertising clients while enhancing the experience for the consumer utilizing seven basic components for their success. 1. Client and consumer will develop niche product lines based on demand and input . 2. Effective and targeted, combining and enhancing existing technologies to create new experience in turn increasing brand awareness and sales for clients 3. Metrics integrated into network to maximize effectiveness for consumer 4. Maximize benefits to consumer 5. Creates interaction with consumer 6. Develop a convenient, easy and fun experience for consumer 7. Cost effective for all advertisers with minimum start up fees DigitalZiNN will provide the solutions that both the consumers and clients demand. IV. Products and Services Lines Offered DigitalZiNN developed niche product and service lines that would provide the most value and meet the demands and needs of both the end user (consumer) and the client (malls and retailers). Additional niche product lines will be established based on consumer and clients input and demands. 1. Initial product lines and applications i. Interactive Directories for Mall and Retail Environments ii. POS Tools and software to include proprietary ad creation applications, electronic coupons, cell optimization and cell phone payment features iii. Interactive Advertising Network iv. Advertising Creation Tools 2. Future opportunities will be developed based on the demands and needs of our clients and the consumer 3. Intellectual and proprietary property with patents, software platforms and peripheral hardware. 4. Advertising design and strategy programs V. Target Market Our primary customer base includes shopping malls, large retail chains, restaurant chains, C-stores, and grocery stores in the United States. With the economy slowing retail sales, it’s even more important for the aforementioned to utilize ZiNN to effectively target their marketing and advertising to the consumer in order to maintain market share. This makes us virtually recession resilient. 1. We will have over 2500 malls and retailers in our network within 5 years 2. Over 50% of consumers between the ages of 16-45 will utilize our network as the standard to assist them to make purchases 3. Ancillary markets for expansion include the fashion, medical and transportation industry. 4. Expansion to International countries is expected within 36 months to take advantage of growing markets that have adopted the use of technology VI. Marketing and Sales Plan Our sales and marketing plan is based on a soft sale with minimum cost to consumer while creating long term residual income for DigitalZiNN. Additionally, branding the ZiNN name and the experience will ensure our long term relationships and income from our consumer base which in turn will provide for substantial growth. Other ZiNN strategies to ensure our market penetration and hyper-growth are: 1. Blue Ocean Strategies to separate us from competition 2. Develop platform sales with major malls and retailers to create means for hyper -growth 3. Acquisition of value added Networks and Technology to shorten cycles to build network and generate substantial revenue and growth 4. Key strategic partnerships will be developed to provide distributions and branding channels VII. Competitive Position Our client base consist of malls, major retailers and product manufacturers require DigitalZiNN‘s targeted technology and interactive advertising solutions in order to compete in the changing world of marketing. Research indicates that consumers between the ages of 16-45 will utilize our product lines in their buying decisions thereby increasing both sales and branding benefits to our client base. Our product line and branding strategies will lead to other opportunities for DigitalZiNN. Our client base is ready and able to afford our low entry cost to effectively target consumers utilizing our effective targeted technology and advertising solutions. VIII. Management Team Tedd Howsare, DigitalZiNN, President, CEO is former military officer and pilot with over 20 years of successful experience, in leadership, executive management coupled with and his keen creative and marketing savvy will ensure DigitalZiNN will accomplish its milestones. Other key members of the executive team have been selected for ZINN with the necessary experience, business acumen, desire to lead DigitalZiNN to the accomplishment of its Milestones and success. The team will be comprised as follows: 1. Key Management who can provide the leadership to assist in the accomplishment of the milestones 2. Advisory Committee comprised of seasoned experts to act in a consultant role 3. Board Members who can provide the experience and balance with the needs of company such as finance, marketing, technology, business management and legal. 4. Strategy of DigitalZiNN will be to develop positive team of youthful thinkers, seasoned executives, and spirited leadership. (URL removed)italZiNN’s team philosophy will be to maximize each team members potential while maximizing DigitalZinns’ performance. This will be accomplished with MBO’s, positive work environment; employee incentives combined with flex schedules all to maintain “esprit de corps” and success. IX. Financial Summary Our financial strategies provide for positive cash flow and hyper growth over next 5 years and beyond. 2009 2010 2011 2012 2013 Revenue $750k $15M $ 45M $120M $260M Earnings (1,341,555) 2,941,122 14,336,436 42,605,428 101,387,928 Mall/Retailer Locations 10 (Phone # removed)2500 Value of Company $5,000,000 $29,411,224 $143,364,362 $426,054,280 $1,013,879,280 X. Milestones DigitalZiNN‘s niche products and services combined with strategies and key management will ensure the success of the following Milestones. 1. Establish positive Cash flow within 12 months 2. Establish DigitalZiNN as standard in Mall and Retail directories and interactive networks in the US in less than 24 months 3. Within 18 months revenue will exceed $10M and earnings exceeding 20% of revenue 4. Develop key strategic partnerships with major retailers, hardware manufacturers, cell phone service providers and cell phone manufacturers, etc. 5. Establish a value of on the Intellectual property value to be worth over $10M in less than 24 months 6. Position the sale value of company to be worth a minimum of $100M in 3 years and over a $1B in 5 years XI. Exit Strategies In 2007, in the US alone, it was a busy year for M&A activity in the technology sectors with over a 125 acquisitions. An interesting trend is that smaller acquisitions in the $5-20 Million range are happening much more frequently than in the past. This is likely because acquirers are snapping up startups before they raise substantial capital, making the acquisitions much less costly and providing the ability to do more deals. DigitalZiNN will be well positioned successfully to use any combinations below: 1. Go Public 2. Remain Private and utilize conventional financing 3. Acquisition of all or select portion of company