Ted Scardamalia
Austin, TX (USA)
Role(s):
Founder/Owner/Principal
MSW Product Analytics
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Startup
Location:
Austin
Industry:
Technology/Web
Year Founded:
2017
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
MSW Product Analytics is a new company built on experienced/seasoned industry experts in the analysis of high volume, leading edge consumer electronic devices, e.g. cell phones, tablets, wearables, etc. These product analysis reports (teardowns) detail the device construction, show the semiconductor content, provide an estimated cost to manufacture, and provide an “over view” block diagram. Currently there are 3 companies that provide versions of teardown reports. They all have a specific focus, hence no one provides the overall details accurate cost estimates to manufacture, and analytics that addresses a broad market appeal. MSW Product Analytics will deliver data and analytics that addresses the broad needs of device providers (e.g. Apple, Samsung), component providers (e.g. Qualcomm and Intel), financial institutions (e.g. Credit Suisse), and service providers (e.g. Verizon, ATT). MSW Product Analytics will be in a unique position to provide visibility into the supply chain of electronic manufacturers in China and the rest of Asia.
The market addressed by the current companies is approximately $8M. However, the potential market for reports that address the broader market requirement is between $15M to $20M. MSW Product Analytics will address the broader market which will also address the needs addressed by the 3 current companies, hence MSW Product Analytics potential market is $15M to $20M. However there are additional market opportunities in market research and consulting that would expand the potential market to $30M to $40M.
With an investment of $350,000, MSW Product Analytics will, within 12 months, break even and achieve revenue of $1.7M. A detailed cash flow statement is available upon request.