Suni Petersen
San Francisco, CA (USA)
Role(s):
Founder/Owner/Principal
Toy Connex, Inc
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Startup
Location:
San Francisco
Industry:
Internet
Year Founded:
2007
Number Employees:
1-10 people
Description:
Toy Connex is an internet-based toy store. What makes it different than others is that I am a psychologist and the site will offer extensive information regarding child development with information on how each toy enhances development for specific ages and according to a play profile I developed. I also have a toy subscription service that connects family members at a distance through monthly toys. The concept builds connection through psychological principles of attachment: consistency, association, and reciprocity in relationships. The business is branded with my expertise and the website goes live within a month.