Stephen Bassett
Reigate, SRY (UK)
Role(s):
Founder/Owner/Principal
Wet Dog Publishing Ltd
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Startup
Location:
London
Industry:
Printing
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Wet Dog Publishing Ltd is an innovative enterprise that produces specially market focused publications, which aim, at every step of the way, to incorporate their readership – at Wet Dog Publishing, the Reader is Part of the Team.
Our primary and first example of this method is MouthLondon magazine. A student/youth magazine that gives the journalists, photographers and editors of tomorrow their first step into a professional online and print magazine.
For the future, we have magazine ideas for publications that would target other particular demographics. For example, one idea is to publish for an older demographic a variety magazine that would ask for contributions, like MouthLondon magazine, but would be available at hospitals, dental practices, GPs, etc. In addition, it would create interactivity and feedback about the health service, and providing statistics that would be of perfect use to other companies in that sector.
For the visible future, the goal is to get our main publication, MouthLondon magazine, successful. This is the publication for which the investment in this business plan is directed.