Stephanie Johnson
Walkersville, MD (USA)
Role(s):
Founder/Owner/Principal
The Crossroads Cafe
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Startup
Location:
Walkersville
Industry:
Food Service/Restaurant
Year Founded:
2009
Number Employees:
1-10 people
Description:
The Crossroads Cafe is a business whose operations specialize in the Food Service industry. Based out of Walkersville, Maryland, The Crossroads Cafe intends to provide cost competitive prices, friendly atmosphere, flexibility of meals offered.
The Crossroads Cafe strives to excel in the Food Service business by providing quality food to the consumer, where they have the option of breakfast, or lunch, at any time of the day. We will offer excellent service, via dine in or carry out, putting our customers first.
The Crossroads Cafe’s key objective is to capture market share in the Food Service industry by offering competitively priced goods and services, quality product line, building a strong and skilled personnel team that will solidify our foundation, sustain the growth of the company and to progressively increase annual sales by 50% per year.
Furthermore The Crossroads Cafe intends to support its growth through continuous emphasis on customer satisfaction, introduction to product enhancements and/or additional services, and establishing long term relations with our suppliers and vendors. With continued growth and success The Crossroads Cafe’s operations are scheduled to expand throughout Maryland in the long term.
The Crossroads Cafe’s product line holds leverage over its competition because it provides cost competitive prices, friendly atmosphere and flexibility of meals offered. The Crossroads Cafe's main product line consists of combo meals, sandwiches, snacks, pastries, drinks and its primary service consists of made to order food, fresh pastries, snacks and candies, coffee and soft drinks. The Crossroads Cafe will attract clients and is set apart from its competitors because our food will be made to order; whereas others prepare their food ahead of time and store it under a warmer, thus allowing the food to "dry out" unless served within a specific time frame. We will cook as needed, thus minimizing waste, and keeping our costs down. Our food will have a "home cooked" flair, with the convenience of carry-out. Our food will be healthier and of a better quality, as it will not come pre-packaged, or require any microwaving.
The success of the business is validated and ensured by the skilled and committed staff comprised of Stephanie and Paul Mendiola with combined 25 years experience in the industry.
To fulfill its goals and objectives The Crossroads Cafe requires funding in the amount of $374,808.91 to ensure its successful launch. Funding will be allocated towards advertising, beginning inventory, cash, repairs/construction, deposits, fixtures, insurance, professional fees, licenses and permits, rent, maintenance services, office supplies, office expenses, unanticipated business expenses, credit card fees, delivery charges, health insurance, payroll taxes, wages, salary of owner(s), sales tax, telephone, utilities, Marketing, equipment, website hosting, website set up, required to establish a solid foundation. The Crossroads Cafe estimates its first year sales to reach $162,000.00, with net earnings of $-198,758.40. Sales are expected to reach $243,000.00, with net earnings of $-112,171.86 by the end of its second year of operations.
Based on our projections we believe that awarding funding to The Crossroads Cafe will be a sound investment. With the increasing demands in the Food Service industry we believe we will successfully capture our target market, meet our financial objectives and fulfill our mission.