stephanie grosskopf

schofield, WI (USA)
Role(s):
Founder/Owner/Principal

carry all

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Location: schofield
Industry: Automotive
Year Founded: 2009
Number Employees: 1-10 people
Description: TABLE OF CONTENTS EXECUTIVE SUMMARY The Business Concept Market Opportunity Product and Service Offerings COMPANY DESCRIPTION Mission Statement Company Structure MARKETING PLAN Market Analysis Target Market Marketing Strategy Competition and Competitive Analysis GROWTH STRATEGY Operation Plan Management Team FINANCIAL PROJECTIONS Initial Cash Requirements Statement Sales Forecast, Year 1 Sales Forecast, Year 2 Profit and Loss Statement, Year1 Profit and Loss Statement, Year2 Balance Sheet APPENDIX EXECUTIVE SUMMARY Carry All is a business whose operations specialize in the Automotive industry. Based out of Sheffield, Carry All intends to provide reliable service, friendly atmosphere. Carry All strives to excel in the Automotive business by upholding exceptional safe speedy services. Carry All 's key objective is to capture market share in the Automotive industry by offering competitively priced goods and services, quality product line, building a strong and skilled personnel team that will solidify our foundation , sustain the growth of the company and to progressively increase annual sales by 10% per year. Furthermore Carry All intends to support its growth through continuous emphasis on customer satisfaction, introduction to product enhancements and/or additional services, and establishing long term relations with our suppliers and vendors. With continued growth and success Carry All's operations are scheduled to expand throughout Wisconsin in the long term. Carry All's product line holds leverage over its competition because it provides reliable service, friendly atmosphere. Carry All 's primary service consists of repo , towing. Carry All will attract clients and is set apart from its competitors because of our fast, friendly service and strategic planning. The success of the business is validated and ensured by the skilled and committed staff comprised of Laura Grosskopf with combined 10 years experience in the industry. To fulfill its goals and objectives Carry All requires funding in the amount of $147,750.00 to ensure its successful launch. Funding will be allocated towards beginning inventory, repairs/construction, insurance, licenses and permits, maintenance services, office supplies, office expenses, unanticipated business expenses, health insurance, payroll taxes, wages, salary of owner(s), sales tax, telephone, equipment, required to establish a solid foundation. Carry All estimates its first year sales to reach $22,500.00, with net earnings of $-119,950.00. Sales are expected to reach $24,750.00, with net earnings of $-115,125.00 by the end of its second year of operations. Based on our projections we believe that awarding funding to Carry All will be a sound investment. With the increasing demands in the automotive industry we believe we will successfully capture our target market, meet our financial objectives and fulfill our mission. COMPANY DESCRIPTION Carry All's goal is to excel in the Automotive business by upholding exceptional safe speedy services. Its products will be sought for their quality and reliability. We will treat each customer with respect and we will be recognized for our integrity and superior customer service. Carry All is an Individual. Company ownership will be set up as follows: NAME TITLE OWNERSHIP Stephanie Grosskopf Owner 100% Carry All will operate facilities located at 5102 Ross Ave, Schofield, Wisconsin. Carry All will lease suitable business space to support its operations and will own equipment and computers. MARKETING PLAN Market Analysis According to the US Census Bureau 2006 survey, Wisconsin has a total population of 5,556,506. The available market is defined as the average household income of $48,722.00. The qualified available market, hence the total workforce is calculated as 3,060,144. Carry All's target market is estimated as 61,203. Carry All's target market has been clearly defined by business segmentation, location, size and purchase behavior. As such our product is geared towards small sized, service providers, who are located within a 3 hour radius to our location and who purchase seldom, remain first time customers and who place their purchase by negotiations. Target Market Note: In the above listing, “product” refers to both physical products and services. Marketing Strategy Carry All's pricing has been strategically set to stay in line with operating costs. As such Carry All will initially launch industry rate pricing to attract prospects and help build client base. Since Carry All hopes to appeal to the average end user, it anticipates repeat sales volume. Underlying factors that determine our pricing strategy are delivery costs. Carry All intends to review its pricing strategy on a quarterly basis to ensure potential profits are not compromised and potential sales revenues are not lost. Furthermore we intend to review the revenue to expense ratio to secure a consistent cash flow. Carry All has developed a comprehensive advertising and promotion strategy which is scheduled to be launched upon receipt of funding. To support its expansion efforts, Carry All's advertising campaign includes the following media outlets in order of probable effectiveness: direct mail newspaper/magazine advertisements internet announcement As part of this strategy, Carry All will run frequent direct mail, newspaper/magazine advertisements and internet announcement, and will carry estimated total advertising cost of $10,000.00. Stephanie Grosskopf will also use personal experience, training and understanding of customers' needs to generate new clients and maintain the existing clientele. Stephanie Grosskopf is heavily invested in the company's success and will not solely rely on personnel to generate business. Competition and Competitive Analysis Carry All has clearly identified several competitors in its primary area of operations. Carry All recognizes the need to continually monitor its competitors' performance and pledges to take immediate measures to stay ahead of the competition. Carry All recognizes that its competitors' performance will play a substantial role to its overall success and growth. Thus we intend to devote necessary resources to remain informed with changes in consumer behavior, segment dynamics, market trends and the overall industry to minimize any unfavorable impact. Carry All has performed a competitive analysis of the following competitors to determine how it can attract customers. Automobile Lock Strengths: productivity Weaknesses: advertising Wansan Auto Sales Strengths: location Weaknesses: pricing Joe Rader Towing Strengths: advertising Weaknesses: do not offer repossessing and services are limited Carry All holds leverage over its competition because it provides reliable service, friendly atmosphere and it will attract clients because of their expertise and outstanding rates. Referral advertising and word-of-mouth marketing will be key components in attaining new clients. Carry All is confident that prospects will hear positive word-of-mouth marketing and will seek us out. Given the personal nature of communications between individuals, we believe that our business will gain an added layer of credibility over our competition. Our objective is to treat each customer with respect and we will be recognized for our integrity and superior service. Our research shows that individuals are more inclined to believe word-of-mouth marketing than other promotional methods. With the emergence of Web 2.0, mainly Facebook, You Tube, My Space and Digg, word-of-mouth marketing will flow through these social networks and strengthen our position and recognition in a cost effective manner. Carry All's entry against competition will be eased by its choice of distribution channel. We will employ a zero-level channel otherwise known as establishing direct contact with end users with no intermediaries involved (URL removed) research has shown that this is the most cost effective mode to reach our target market. Our selected distribution channel is well designed and takes into account the link between sales activities and marketing efforts to better reach and serve our end users. It addresses consumer needs and preserves our role in an increasingly fluid channel structure. Service levels and operational performance will be enhanced and costs will be controlled. GROWTH STRATEGY Operation Plan Carry All intends to service its customers by fulfilling the following needs: 24-hour service, outstanding customer service, fast, efficient and reliable. Has an opportunity for productive growth. New to the industry, Carry All's product line will be supplied off-site and outsourced. Carry All intends to adopt an aggressive approach to ensure it responds to its customers demands, fulfills prompt and courteous delivery, remains cost efficient and committed to providing added-value to its existing product line. Determining factors in ensuring that Carry All provides a reliable service and/or quality product line are fulfilling financial requirements, upholding exceptional service level. Carry All will remain focused on providing customer support and after sale service by purchasing an existing repo company with 15-20 accounts already. Management Team Carry All is owned by Stephanie Grosskopf whose years of experience in the Automotive industry is a true asset to the business. An organization's core is defined by its administrative/management team. It encompasses the vision, goals and commitment of the company. These key players have the knowledge, commitment and drive that this organization requires to become a success and achieve recognition in the industry. Carry All plans to keep wage and salary expenses to a minimum. To achieve this objective Carry All will hire a total of 1 employee. Carry All will adopt the following structure: Carry All forecasts annual payroll of $35,000.00. Projected sales of $22,500.00 support personnel costs in its first year of operations. FINANCIAL PROJECTIONS Carry All SALES FORECAST YEAR 1 MONTH UNITS SOLD AVERAGE RATE REVENUES JANUARY 5 $250.00 $1,250.00 FEBRUARY 6 $250.00 $1,500.00 MARCH 7 $250.00 $1,750.00 APRIL 8 $250.00 $2,000.00 MAY 8 $250.00 $2,000.00 JUNE 8 $250.00 $2,000.00 JULY 8 $250.00 $2,000.00 AUGUST 8 $250.00 $2,000.00 SEPTEMBER 8 $250.00 $2,000.00 OCTOBER 8 $250.00 $2,000.00 NOVEMBER 8 $250.00 $2,000.00 DECEMBER 8 $250.00 $2,000.00 TOTAL PROJECTED ANNUAL SALES: $22,500.00 Carry All SALES FORECAST YEAR 2 MONTH UNITS SOLD AVERAGE RATE YR 1 SALES REVENUES YR 2 SALES REVENUES JANUARY 5 $250.00 $1,250.00 $1,375.00 FEBRUARY 6 $250.00 $1,500.00 $1,650.00 MARCH 7 $250.00 $1,750.00 $1,925.00 APRIL 8 $250.00 $2,000.00 $2,200.00 MAY 8 $250.00 $2,000.00 $2,200.00 JUNE 8 $250.00 $2,000.00 $2,200.00 JULY 8 $250.00 $2,000.00 $2,200.00 AUGUST 8 $250.00 $2,000.00 $2,200.00 SEPTEMBER 8 $250.00 $2,000.00 $2,200.00 OCTOBER 8 $250.00 $2,000.00 $2,200.00 NOVEMBER 8 $250.00 $2,000.00 $2,200.00 DECEMBER 8 $250.00 $2,000.00 $2,200.00 TOTAL PROJECTED ANNUAL SALES: $22,500.00 $24,750.00 Initial Cash Requirements for New Business Carry All INITIAL START UP COSTS Advertising $0.00 Beginning Inventory 90,000.00 Cash 0.00 Repairs/construction 3,000.00 Deposits 0.00 Fixtures 0.00 Equipment 5,000.00 Insurance 5,000.00 Licenses and permits 250.00 Professional fees 0.00 Rent 0.00 Maintenance Services 250.00 Office Supplies 250.00 Office Expenses 2,000.00 Unanticipated business expenses 5,000.00 Credit card fees 0.00 Delivery charges 0.00 Dues and subscriptions 0.00 Health insurance 2,000.00 Payroll taxes 1,000.00 Wages 8,000.00 Salary Owner(s) 8,000.00 Sales tax 1,000.00 Telephone 2,000.00 Utilities 0.00 Vehicle Expenses 15,000.00 Website set up 0.00 Website hosting 0.00 TOTAL START UP COSTS $147,750.00 Carry All (iii) Profit and Loss Statement for YEAR 1 REVENUES: Gross Sales $22,500.00 Less: Sales Returns and Allowances $450.00 Net Sales $22,050.00 EXPENSES Advertising $0.00 Repairs/construction 3,000.00 Deposits 0.00 Insurance 5,000.00 Licenses and permits 250.00 Professional fees 500.00 Rent 0.00 Maintenance Services 1,000.00 Office Supplies 250.00 Office Expenses 8,000.00 Unanticipated Business Expenses 5,000.00 Credit card fees 0.00 Delivery Charges 0.00 Dues and Subscriptions 0.00 Health insurance 8,000.00 Payroll taxes 5,000.00 Property Taxes 0.00 Salary Owner(s) 35,000.00 Sales Tax 5,000.00 Telephone 1,000.00 Utilities 0.00 Vehicle Expenses 30,000.00 Wages 35,000.00 Website set up 0.00 Website hosting 0.00 Total Expenses $142,000.00 NET INCOME (LOSS) $-119,950.00 Carry All (iv) Profit and Loss Statement for YEAR 2 REVENUES: Gross Sales $24,750.00 Less: Sales Returns and Allowances $495.00 Net Sales $24,255.00 EXPENSES Advertising $0.00 Repairs 1,515.00 Deposits 0.00 Insurance 5,050.00 Licenses and permits 252.50 Professional fees 505.00 Rent 0.00 Maintenance Services 1,010.00 Office Supplies 252.50 Office Expenses 8,080.00 Unanticipated Business Expenses 2,525.00 Credit card fees 0.00 Delivery Expenses 0.00 Dues and Subscriptions 0.00 Health insurance 8,080.00 Payroll taxes 5,050.00 Property Taxes 0.00 Salary Owner(s) 35,350.00 Sales Tax 5,050.00 Telephone 1,010.00 Utilities 0.00 Vehicle Expenses 30,300.00 Wages 35,350.00 Website hosting 0.00 Total Expenses $139,380.00 NET INCOME (LOSS) $-115,125.00 Carry All Balance Sheet Assets Current Assets: Cash $0.00 Accounts Receivable $15.00 Less: Reserve for Bad Debts 0.00 15.00 Merchandise Inventory 0.00 Prepaid Expenses 0.00 Notes Receivable 0.00 Total Current Assets $15.00 Fixed Assets: Vehicles 2.00 Less: Accumulated Depreciation 5,000.00 -4,998.00 Fixtures 0.00 Less: Accumulated Depreciation 0.00 0.00 Equipment 5,000.00 Less: Accumulated Depreciation 0.00 5,000.00 Buildings 0.00 Less: Accumulated Depreciation 0.00 0.00 Land 0.00 Total Fixed Assets 2.00 Other Assets: Goodwill 0.00 Total Other Assets 0.00 Total Assets $17.00 Liabilities and Capital Current Liabilities: Accounts Payable $0.00 Sales Taxes Payable 5,000.00 Payroll Taxes Payable 5,000.00 Accrued Wages Payable 35,000.00 Unearned Revenues 0.00 Short-Term Notes Payable 0.00 Short-Term Bank Loan Payable 0.00 Total Current Liabilities $45,000.00 Long-Term Liabilities: Long-Term Notes Payable 0.00 Mortgage Payable 0.00 Total Long-Term Liabilities 0.00 Total Liabilities 45,000.00 Capital: Owner's Equity 0.00 Net Profit 0.00 Total Capital 0.00 Total Liabilities and Capital $45,000.00 APPENDIX