Simon King
London, LND (UK)
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London Denim
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Startup
Location:
London
Industry:
Apparel
Year Founded:
2001
Number Employees:
1-10 people
Description:
London Denim was founded by Simon King to explore the creation of clothes using denim. He has worked part time on this project for the past five years and now wants to take the business to the next level by securing either investment or the sale of the brand.
London Denim is a brand which embodies the emotion and attitude of the greatest city in the world evoking instant ideas about the cool direction and credibility of the product even before the product has been seen.
London Denim is known to the cognoscenti of fashion as a luxury brand selling exclusively from Harrods. The brand has traded at a high luxury level for the past eight years establishing a good reputation with the press for innovative design and clever graphics and a small but loyal customer base. Over the years the brand has received much press coverage and has been worn by numerous celebrities.