Simon Brightman
Toronto, ON (CAN)
Role(s):
Founder/Owner/Principal
Midas Analytics Inc.
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Startup
Location:
Toronto
Industry:
Internet
Year Founded:
2006
Number Employees:
1-10 people
Description:
Midas Analytics is a Web2.0 start-up developing contextualized search, online advertising and web analytics technology for enhancing accuracy, relevance of search results and overall ROI from online marketing campaigns. The Midas "secret sauce" is in the underlying processes and algorithms via which information is collected, analyzed and then retrieved for users and marketers, resulting in a far more personalized, virtually "One to One" experience between users and marketers.