shonicquita smith

Staten Island, NY (USA)
Role(s):
Founder/Owner/Principal

FIVE BORO SUPERIOR CLEANING CORP.

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Location: Staten Island
Industry: Construction
Year Founded: 2013
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: "S" Corporation
Description: Five Boros Superior Cleaning Corp., founded by Shonicquita Smith, is a company that features handyman, maintenance, cleaning, and power-washing services. The market is small to mid-sized commercial businesses, apartment buildings, and residential consumers in the Metropolitan New York area. The focus is to provide professional, friendly, and high quality work by experienced contractors. Jonah Smith is the service contractor at this time. However, additional contractors will be hired when there is sufficient revenue for expansion. Goals • Obtain an SBA or traditional loan for $75,000 • Become a recognized brand throughout Metro New York City • Expand during Years 2, 3, & 4 • Generate average monthly revenue of $21,500 in Year 1 The demographics of the Staten Island area are solid. Population, households, and families are all increasing in number. At $72,905, the median household income is well above the national average of $51,000. This number is important since the ability to purchase residential maintenance services and accessories is easier when incomes are above the national average. Car counts in Staten Island are quite high, which indicates there are many people traveling in the area from nearby locations as well as other areas of New York City. The freeways have above 100,000 cars per day and many avenues have above 30,000 cars per day. If marketing can attract customers from other parts of New York City, then this effort could prove to be quite profitable to Five Boros. Shonicquita will manage the company on a daily basis, and this business will be her full-time job. If the time comes to open a second location, then she will hire a manager to run the new location. The business will operate with a mix of employees and outsourced professionals. The marketing effort will be vital to growing the business from the beginning. As a startup business, Shonicquita will need to make a serious marketing effort within the first six months to get a substantial number of commercial and residential accounts established. When these customers receive exceptional service, they will begin to tell their families, friends, and business associates about the value and service of Five Boros. Yet, reaching the customers to encourage them to try the service for the first time will be the main challenge. There will be some initial business due to signage and foot traffic.